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Branding + Retail Merchandising

The Modern Dog is a pet boutique in Venice Beach, California that markets to the 4-legged locals and their 2-legged friends. We worked closely with the owners to develop the brand story and established an identity centered around JoJo, the store owners’ pet French Pug.

We created a graphic illustration of JoJo with modern typography and contemporary color palettes, and applied them to retail store signage, hang tags, product labeling and packaging, business cards, banners and promotional advertising.

Who knew?

A dog’s sense of smell is 10,000 times stronger than a human’s, the Norwegian Lundehund is the only dog with six toes on each foot, and studies show that petting a dog can lower your blood pressure.

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