Branding + Retail Merchandising
The Modern Dog is a pet boutique in Venice Beach, California that markets to the 4-legged locals and their 2-legged friends. We worked closely with the owners to develop the brand story and established an identity centered around JoJo, the store owners’ pet French Pug.
We created a graphic illustration of JoJo with modern typography and contemporary color palettes, and applied them to retail store signage, hang tags, product labeling and packaging, business cards, banners and promotional advertising.
A dog’s sense of smell is 10,000 times stronger than a human’s, the Norwegian Lundehund is the only dog with six toes on each foot, and studies show that petting a dog can lower your blood pressure.