Branding + Environmental Design
We worked with the owners to develop the brand for this new business promoting health and wellness in downtown La Jolla, California. Bringing balance and consistency, the branding is coordinated across marketing materials and the Center itself. Includeing the website, press kit, advertising, stationery, yoga mats and promotional items.
To integrate the brand into the building, we consulted with Island Architects who renovated the 6,000 square foot Center using green building practices. We designed the interior/exterior signage incorporating the logo, the canopy design and lighting. We also designed an exterior sculptural info rack for class schedules and membership forms.