Sheraton Resort

We worked closely with the hotel management to design and consult on a number of design projects around the resort. Including restaurant naming consultation for outdoor dining spaces and the naming and branding of a new pool bar + outdoor kitchen called The Break.

We also created environmental wall graphics for The Break using colorful, close-up crops of waves taken by a local surf photographer.

Additionally, we created the name and thematic design for a “Ride the Tide!” shuttle trolley to take guests to the beach.

The best spot to surf in Carlsbad is probably Ponto Jetties. Ponto breaks year-round, with rights funneling off the south jetty during the winter and lefts peeling off the north jetty during the summer.