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Branding + Marketing

The San Diego Repertory Theatre is a 40-year-old local theatre company, that wanted a rebranding for its donors, patrons, locals and tourists.

We conducted interviews with board members, theatre staff and leaders in the local theatre community as part of our research. We learned that the Rep was a well-respected theatre company with a reputation for edgy, provocative, intimate productions.

We created a bold new brand using textural typography and bright colors to visually represent the character of the theatre productions. Additionally, we created the identities for a number of the Rep productions including logotypes, posters and Performance magazine covers.

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