Brand Expansion
We have worked with Torrey and the crew to expand the Cafe Moto brand by creating unique moto-themed brand identifiers.
We used the plastic model car kits of our youth as inspiration for this deconstructed logo graphic. The basic components of the Cafe Moto logo were separated from each other and redesigned as a model parts diagram.
The diagram has been applied to shirts, hoodies and even bike racks that were cut from quarter inch steel and powder coated yellow!