Branding
We worked with Azul Hospitality to develop the brand identity for the Union and Vine restaurant in the newly remodeled SpringHill Suites by Marriott in Paso Robles, California.
The logo and identity was inspired by the Union Pacific Railroad that runs through town and the wine regions of Paso Robles that surround the hotel.
To emphasize the rustic nature of the food offerings and the local countryside, we had the logos letter pressed into 1/8” thick bookcover stock and silk screened images of a turn-of-the-century locomotive and an old growth vineyard on the back.
Menus were photocopied onto recycled paper stock and attached to the menu boards with a thick, black, rubber band.